Demostrador de productos

Horario de trabajo

• Product Demonstrators often work part-time and may have shifts during weekdays, weekends, or evenings. Travel to different retail locations or event venues is often necessary.

Tareas típicas

• Learn details and key selling points about the products to be promoted
• Esbozar el flujo de trabajo para la presentación o demostración prevista. Crear listas de suministros
• Rehearse presentations in advance (depending on the complexity)
• Establish contact with venues where demonstrations will be done. Review plans, schedules, seating options (if applicable), and any special equipment needed
• Adquirir cualquier producto perecedero y asegurarse de que se dispone de la refrigeración adecuada.
• Pack all items and travel to work sites. Set up and maintain clean, attractive product display stations such as tables, carts, or booths
• Prepare products and any samples, as needed. Follow safe product handling protocols
• Ensure the availability of a power source and electrical extension cord, as applicable
• Make in-store announcements over store intercoms. Offer free giveaways, if authorized
• Engage with store customers in a friendly manner, generate interest, and answer their questions
• Transmitir eficazmente los puntos clave de la conversación, tal y como han sido esbozados previamente por los responsables de marketing.
• Make direct sales or collect customer contact information to provide to sales teams
• Mantener una estación limpia y estéril utilizando productos de limpieza y químicos, según sea necesario. Limpiar el desorden y retirar los artículos de basura.
• Collect customer feedback and report results to marketing teams
  Offer product coupons or other information

Responsabilidades adicionales

• Mantener relaciones con el personal del establecimiento de acogida
• Train new Product Demonstrators and assistants
• Presentar un aspecto y una conducta positivos y profesionales durante las demostraciones.
• Tear down display stations and store or transport them
• Manage inventory. Complete expense reports

Habilidades blandas

• Adaptabilidad
• Creatividad
• Servicio de atención al cliente
• Comunicaciones eficaces
• Entusiasmo
• Independencia
• Iniciativa
• Capacidad de control  
• Motivación
• Organización
• Persuasión
• Fiabilidad
• Responsabilidad
• Conciencia de seguridad
• Habilidades de venta
• Sociability
• Buen juicio
• Resistencia
• Gestión del tiempo

Habilidades técnicas

• Brand awareness
• Food handling skills (for food-related items) and allergen awareness
• Gestión de inventarios
• Conducción de vehículos de motor
• Product use and product display knowledge
• Safe product handling and preparation
• Sales techniques and Cashier Display Stand usage
• Prácticas sanitarias
• Programación
• Setup and teardown of display areas, equipment, tables, etc.

• Grandes minoristas y mayoristas
• Centros comerciales
• Product expos and festivals

Product Demonstrators must have extensive knowledge of the products they showcase, including benefits and unique features that distinguish them from the competition. But that’s only half of their role! As salespeople, they must be engaging and enthusiastic speakers who know how to attract an audience and hold its attention.

They may work nights, weekends, and holidays, often traveling from site to site. It’s a physically demanding gig that requires stamina for standing and driving. Many jobs are part-time, seasonal, or temporary, so it’s not always an option for people who need consistent, full-time work. But Product Demonstrators gain a ton of valuable, first-hand sales experience via frequent customer interaction—which can be rewarding on its own and beneficial for other careers in sales and marketing! 

Consumer preferences can be notoriously unpredictable, so companies must keep up with shopping habits as well as product marketing and demonstration trends. Ideally, they can then determine the best products and strategies to provide to their Product Demonstrators before sending them on the road!

Product Demonstrators receive live, real-time feedback in the field which they can report back to company marketers. Right now there’s a trend towards promoting high-demand products that cater to healthier lifestyles. In some markets, customers are also seeking to buy products made with more sustainable manufacturing practices.

Another trend is that shoppers like the convenience that digital tools bring to the table. That’s why Product Demonstrators use tablets and other devices to engage customers and provide more product information through virtual and augmented reality. Interactive, hands-on workshops and “do-it-yourself” stations are yet another way demonstrations can engage consumers and drive sales!

Many Product Demonstrators love social interaction and meeting new people. Students with backgrounds in sales, teaching, or performing arts are often great for these roles.